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technology diffusion and adoption. Rogers' diffusion of innovations theory is the most appropriate for investigating the adoption of technology in higher education and educational .. teaching methodology to integrate the technological innovation into their instruction (Parisot, 1995), so it might have different levels of
Predicting and account for probable revenge effects caused by an innovation is a defining component of many adopter based diffusion theories. Ernest Burkman (1987) was the first major author in the field to suggest a Micro (Product Utilization) theory based on an instrumentalist view of instructional technology.
Studies of diffusion and adoption help to explain the what, where, and why of technology acceptance or rejection in education. The types of studies done and their Neither is the research driven by theory. Taking one area, the This is not a criticism of the instructional technology field in particular. Journals have a similar
Before elaborating on instructional technology diffusion theory it is important to understand the tenets of general diffusion theory. Everett M. Rogers (1995) is the best- known scholar in the area of diffusion research. His book, Diffusion of Innovations (4th ed.), is the most often cited work dealing with diffusion. As Rogers
Surry, D.W. and Farquhar, J.D. (1997) Diffusion Theory and Instructional Technology. Journal of Instructional Science and Technology, 2, 24-36.
The second major category of instructional technology diffusion research focuses onincreasing the adoption and utilization of specific instructional products. The goal ofthis category of research is to develop theories of technology adoption that will lead toa more widespread use of instructional innovations.
Attributes of Internet technology that differ from those of traditional instructional technologies and that modify the adoption and diffusion process are discussed, as are characteristics Another theory dichotomy relates to the scale of innovation efforts by distinguishing between macro-level theories and micro-level theories.

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March 2018