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29 Aug 2012 The geeks who help customers at Apple stores' Genius Bar may be geniuses, but they must learn to do things "the Apple way." Gizmodo got hold of an Apple training manual. It's not about technical issues, but all about making the customer feel good about their gadgets and the company that sells them.
28 Apr 2016 The Apple Store Guide to Insanely Great Customer Service They also have one of the lowest employee turn-over rates according the insiders. When Apple's Genius Training Student Workbook was leaked by Gizmodo two years back, it revealed a great deal about the extent to which the company goes
28 Aug 2012 Details from Apple's training manual for Genius Bar employees have been published online, revealing how the company teaches its workers to read customer body language, and how words like "crash" and "hang" are not to be used.
30 Aug 2012 According to Gizmodo Senior Staff Writer, Sam Biddle, “We read Apple’s secret Genius training manual from cover to cover. But it’s interesting to note that the internal Apple Store training manual for Apple Geniuses spends as much time on communication as it does on process
28 Aug 2012 We recently showed you just how badly some of Apple's retail elite behave when no one's watching, but surely they were taught better, right? You bet they were: Apple tells its new recruits exactly what what to think and say. How do we know? We read Apple's secret Genius Training Manual from cover to
30 Aug 2012 The latest Genius Training Student Workbook for Apple sales staff landed in the hands of Gizmodo, which shared its spoils on Tuesday. It should be noted, however, that nowhere in the story does Gizmodo mention Apple confirming that the manual is legitimate. Still, it is compelling reading. The book
28 Aug 2012 Apple's 'Genius Training Student Workbook' goes public as Apple employees get free 50GB iCloud storage [Photos] · Elyse Betters. - Aug. Gizmodo got its hands on Apple's secretive Genius training manual and just posted an extensive breakdown of what goes on behind the retail scenes. According to
30 Aug 2012 Gizmodo this week reported on a leaked copy of Apple's training manual for Genius Bar employees. Sam Biddle summarizes: “Sales, it turns out, take a backseat to good vibes—almost the entire volume is dedicated to empathizing, consoling, cheering up, and correcting various Genius Bar confrontations.".
29 Apr 2016 If Apple were to allow its employees to apologize for the technology or the company, they risk putting themselves on unequal footing with their customer (which in turn, could cause the customer to lose faith in them and turn to a competitor). The Apple Genius Training Manual explains that empathy is not
visits, and interviewed dozens of employees, customers and partners of Apple operates over 360 retail stores which employs over 40,000 people and plays host to more than a million visitors every day. Apple's retail operations are on track to generate more than $20 billion .. Store employee training manual spells it out:.
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