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Get more information about 'Journal of Interactive Marketing' Journal. Check the Author information pack on Elsevier.com.
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Rapid publication: manuscripts are peer-reviewed and a first decision provided to authors Impact Factor: 1.789 (2016) ; 5-Year Impact Factor: 1.850 (2016).
Editor: B. T. Ratchford The Journal of Interactive Marketing, published on behalf of the Marketing EDGE, serves as a catalyst for identifying issues and shaping
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7 Jul 2017 Celebrities are frequently used in conservation marketing as a tool to raise awareness, PLoS ONE12(7): e0180027. https://doi.org/10.1371/journal.pone.0180027. Editor: Alison Anderson, UNITED KINGDOM instrumental in the creation of the United For Wildlife partnership [8], whilst American actors
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AUTHOR INFORMATION PACK 14 Nov 2017 DESCRIPTION . The Journal of Interactive Marketing, published on behalf of the Marketing EDGE, serves as a.
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Journal of Interactive Marketing On social media, such as Facebook, consumers often “like" or share brands and brand-related information. But are consumers' online brand endorsements a feasible marketing strategy . In fact, “self-expressives" were the largest of four segments identified by the authors (Wallace et al.
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