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of difference and turn it into a competitive advantage, you can turn a cliche into profits. Youngme Moon has identified the problems with the “herd mentality", and . example of this type of branding executed flawlessly, Mini put one of it's cars
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It said the three types of different businesses were hostile brands, reversed brands .. The basic concept of Youngme Moon's book is sound - product managers
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3 May 2010 Harvard Business School professor Youngme Moon has emerged as one of the world's compelling voices on the future of strategy, competition,
by Youngme Moon. M N HIS CLASSIC 1965 . in just a few basic styles); that there is no delivery option . threatening. Although many types of products have.
Marketers are disrupting it by redefining the boundaries between product types. SAVE; SHARE; COMMENT; TEXT SIZE; PRINT; PDF; 8.95 BUY COPIES . the product with a radically different category; and stealth positioning acclimates leery .. Youngme Moon is professor and Senior Associate Dean for strategy and
Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't Youngme's message is simple: Get off the competitive treadmill that's taking
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