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INTRODUCTION TO RESEARCH METHODOLOGY STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Scope of Business Research There is more to management than research.
Distinguish business and management research from other kinds of research 3. As a student of Business Research Methods, you will be wearing two hats.
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RESEARCH METHODOLOGY Concepts of Research, 6. 'Management Research Methodology' by K. N. Krishnaswamy, Appa Iyer Sivakumar &
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58 CHAPTER 4 RESEARCH METHODOLOGY INTRODUCTION According to Johan West, "Research is a systematic activity directed towards the discovery and development of an
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