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Strategic Brand Management - Kindle edition by Kevin Lane Keller. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like
Kevin Lane Keller has 33 books on Goodreads with 20896 ratings. Kevin Lane Keller's most popular book is Marketing Management.
1 Brands and brand management Keller, 2011: Aware of brands: Strategic brand management : design and implementation of marketing
AbeBooks.com: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition (9780132664257) by Kevin Lane Keller and a great selection of
Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. strategic brand management and lectures in executive programs on those topics.
His textbook, Strategic Brand Management, For a more exhaustive review of the academic literature on brands and brand management, see Kevin Lane Keller
Branding and Brand Management Brand is Forever!" that offers a framework for reviving brands on the Framework for Marketing Strategy Formation
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Kevin Lane Keller (1998), "Brand Equity," in the Handbook of Technology Kevin Lane Keller (2006), "Strategic Brand Management Process," in Perspectives of
It is also suggested that strategic brand management is achieved by and Keller and Aaker Brands and brand equity: definition and management.
and practitioners who want to fully understand branding and brand management." Kevin Lane Keller, management, strategic Brand management : research
and practitioners who want to fully understand branding and brand management." Kevin Lane Keller, management, strategic Brand management : research
(Brand Extensions) Keller Ch. 12 Aaker (1996) Ch.9 Aaker Kapferer, Jean-Noel, The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Amazon.com: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition (9780132664257): Kevin Lane Keller: Books
Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines

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February 2018