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While there is some overlap, there are six key differences between marketing services and products.
Whilst most people intuitively know the difference between a product and service, actually defining this difference with clarity and accuracy of text is not straight forward. The terms 'goods' and 'products' appear to be used interchangeably in much of the literature, but even here we can find debate about meaning (Araujo and
25 Aug 2012 DIFFERENCE BETWEEN PRODUCTS AND SERVICES While a product is concrete, service is an activity or a process eg : while an aircraft is a product, flying to a particular destination is a service. 2. Products are tangible while services are intangible eg : one can touch, see, smell a product one wishes to
27 Oct 2015 The basic difference between goods and services is that when the buyer purchases the goods by paying the consideration, the ownership of goods moves from the seller to the buyer. Conversely, the Goods implies the tangible commodity or product, which can be delivered to the customer. It involves the
However, some people often confuse the two terms and often use them interchangeably to refer to one thing but a closer analysis between them shows that they are different. The major difference between the two concepts is that a product is tangible while a service is intangible. More details about the differences between a
25 Nov 2016 Knowing the difference between product marketing and service marketing will help you understand the scope of marketing. In a product marketing mix, only 4 P's are applicable which are product, price, place and promotion, but in the case of service marketing, 3 more P's are added to the conventional
Evaluation Differences Between Goods and Services: The Role of Product Intangibility by. Einar Breivik. Dissertation submitted to the Institute of Marketing at the Norwegian School of. Economics and Business Administration in partial fulfilment of requirements for the degree of dr. oecon. November 1995
5 Jun 1998 THE MARKETING OF SERVICES: WHY AND. HOW IS IT DIFFERENT? Kenneth P. Uhl, Professor and Head,. Department of Business Administration. Gregory D. Upah, Virginia Polytechnic. Institute and State University. #584. Summary: This paper points out 4 key differences between products and services.
4 Oct 2015 ? A service is something someone can do for money. Difference between products and services Products Services Concrete Activity or process Tangible Intangible Homogeneous Heterogeneous Product and distribution of goods is separated from consumption. In services, production, distribution and consumption is simultaneous.
Uses three frameworks for evaluation of the product and service advertisements. Finds that services, product and retail marketers are using different advertising strategies. Notes that many of the differences seem to be concerned with the heterogeneity, simultaneity and intangibility of services and discusses implications for

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