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14 Jan 2016 The truly great brand guides do one thing above all else, and that's inform. Your guide's most basic job is to teach everyone who sees it—whether it's an employee, a member of the media, or a graphic designer—what your brand is and how to effectively implement it. This can be done in a variety of ways,
Style guides are informative tools, so most of the time the function is valued over the form, but this doesn't mean that your guide has to look bland. Take a leaf from Black Watch Global's book where informative brand rules meet punchy design. With big type that bleeds from page to page, stylistic typography and unique
11 Nov 2015 Brand integrity is a fragile thing, so it needs to be treated as such. Brand guidelines are, in essence, your owner's manual on how to “use" your brand. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity
2 Oct 2017 These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. We've compiled a list of some awesome brand style guides to use as inspiration
14 Jun 2017 This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo design and typography. And that leads us to the meticulously regulated world of brand style manuals A style manual, or style guide, is a set of standards for the design of documents, signage, and
20 Nov 2013 In order to make sure this stays fairly consistent, brands should have corporate identity guides or brand style guides. These typically go over the do's This is really inspiring and makes me glad I go through the steps of creating these types of guides for the companies I design for. laurafischer • 4 years ago.
13 Nov 2012 It's helpful to see the grids, layouts, and details included in brand style guides prepared by designers. Here are 80+ guideline documents for reference.
21 Jul 2010 Branding Style Guides: What To Include? Strategic Brand Overview. This should be short and sweet. In as few words as possible, make clear the vision for this design and any keywords people should keep in mind while designing. Most people will probably flip straight to the picture pages, but they may
23 Jul 2013 Style guidelines have traditionally been produced as print and web-ready PDFs. They're the core of the identity design, and usually accompany the logo, templates, fonts and other resources packaged together to make designing for the brand easier. Style guidelines are in-depth rules about logo usage,

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March 2018