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Pearson Education. 14. Rosalind Masterson & David Pickton-Marketing: An Introduction - Sage. Publications. 15. Evans & Berman -Marketing: Marketing in the 21st Century -Cengage Learning. 16. G.C. Beri-Marketing Research -Tata McGraw. 1) Marketing Management 15th Edition - Kotler (A South Asian Perspective)15/e, Pearson Education,. 2016. 2) Marketing Management - Ramaswamy V. S. &Namakumar S, 5/e, McGrawHill Education. Publishers, 2015. REFERENCE BOOKS: 1) Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e, Sage. 1.0 Introduction. 1.1 Brief introduction to Haier. Haier is the 4th largest White Goods manufacturer in the world and the most valuable brand in China. Haier's headquarter is located in Qingdao, People's Republic of China. Haier has 29 manufacturing plants, 8 comprehensive R&D centers, and 19 overseas. Find great deals for Marketing : An Introduction by David Pickton and Rosalind Masterson (2010, Paperback). Shop with confidence on eBay! 1 – 30 July 2011. 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Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e, Sage Publications, 2010. 3. Marketing Management - Tapan Panda, 2/e, Excel Publication, 2007. 4. Marketing Management - Ramaswamy V. S. & Namakumar S, 4/e, Macmillan Publishers, 2011. 5. Fundamentals of Marketing Management - Etzel M. J,. E-raamat: Marketing: An Introduction [e-raamat]. Rosalind Masterson, Nichola Phillips, David Pickton; (Ilmumisaeg: 21-Aug-2017, PDF+DRM, Kirjastus: SAGE Publications Ltd, ISBN-13: 9781526415837); Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN. marketing strategies of the Skype Technologies and compares them with strategies used by the following competitors Viber... As Masterson and Pickton (2014, under “Strategic Orientation") explain, the organizations following this philosophy.. the marketing mix. Only after introduction of a final product can marketers start. Mehr Bücher des Autors. Marketing (eBook / PDF). 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