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Visual design standards and practices for Whitman College's digital and print communications.
22 May 2017 Style guide tips. Big, bold words help energise and communicate brand values in an effective, visual way. Work with a copywriter to energise and communicate the brand. This style guide will potentially be used client-side by the in-house creative team or sent out to other agencies to be applied in future
2 Oct 2017 A brand style guide is essential to any organization seeking cohesive, consistent, and recognizable marketing. Check out these examples to inspire your own.
24 Jul 2017 A step-by-step guide and infographic cheat sheet on how to create a visual style guide for your brand and how to stay true to your identity.
14 Jan 2016 Art Director Seth Gravette explains the importance of visual style guides for building a strong brand and why you need one.
If your brand has a distinct colour, don't be afraid to flaunt it around your manual just as has been done with Heineken's style guide. Heineken has a detailed and well arranged set of guidelines, all bound within a gradient of the Heineken green, keeping that brand identity strong. Check it out here. HEINEKEN Visual Identity
Why is a visual style guide so important? It ensures brand consistency throughout any collateral you produce – no matter who created it.
11 Jan 2017 Learn what to include in your brand style guide for content marketing and beyond.
30 Jan 2015 Brand Style Guide = Visual Style Guide + Content Style Guide. A visual style guide shows how all content should be designed, while a content style guide controls how the copy and text within the design is developed. Both work together to perfect the whole. So really, content style guide gives us clear
Every brand, from the smallest website or startup, to corporate giants such as Nike or McDonald's, need a set of branding guidelines and rules to maintain their identity. This document, which can range from a couple of pages, to several hundred, is the thread that holds together what the public sees from a company. A brand

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March 2018