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Book descriptionYour companys data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, its not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.In Data Driven, Thomas Redman, the Data Doc, shows how to leverage and deploy data to sharpen your companys competitive edge and enhance its profitability. The author reveals:В· The special properties that make data such a powerful assetВ· The hidden costs of flawed, outdated, or otherwise poor-quality dataВ· How to improve data quality for competitive advantageВ· Strategies for exploiting your data to make better business decisionsВ· The many ways to bring data to marketВ· Ideas for dealing with political struggles over data and concerns about privacy rightsYour companys data is a key business asset, and you need to manage it aggressively and professionally. Whether youre a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.Data Driven: Profiting from Your Most Important Business Asset by Thomas C. Redman text pdf amazon online english
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