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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Details:

Price: $163.93

Publisher: Springer; 3rd ed. 2017 edition (March 10, 2017)
Language: English

ISBN-10: 3319495402
ISBN-13: 978-3319495408
Weight: 1.8 pounds

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September 2018