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MERCADOTECNIA DE SERVICIOS (3 ED.) del autor CHRISTOPHER LOVELOCK (ISBN 9789688808580).. The Power of Branding in Lovelock, C., Services Marketing, 3e, Prentice Hall, 1996, . Marketing of Services Dr. Vinita Sahay Page # 8 .. Marketing de servicios Conceptos, estrategias y casos CUARTA EDICIN K.
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