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How to Build Authority for your Website using Links, Content and Social Channels
Building a strong reputation for your business’ website requires a multi-faceted approach. Content, links and social media are all inter-linked, and can all be used to build the authority of your website.
What do We Mean by “Authority"?
An “authority site" is a high-quality site that is well-respected by others in the industry. Sites like these are known for having exceptional content that is useful to users. Good authority affects how a site is ranked by Google and other major search engines.
If you’re looking to improve the authority of your own website or blog, here are some effective ways to do so using links, content and social media.
Using Links to Build Authority
Link building plays a critical role in SEO (search engine optimization). Search engines use the number of reputable inbound links to a website as an indication of its popularity. The more links coming to a website from other trusted, good quality websites (also referred to as authority websites), the better. This is a major factor in determining how Google ranks your site.
Lilo’s Top 10 Link Building Tactics:
In a recent blog post, we covered 10 sustainable, white hat link building tactics that can help to improve your site’s visibility and reputation. For a deeper dive into these tactics, be sure to read our post: 10 Link Building Tactics for 2019 and Beyond. Below is a summary of our favorite link building practices.
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