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How to create effective calls to action in affiliate marketing?
I was running Nutra push notifications for six months, always typing "Buy now" or "Watch." The CTR was 0.8%, and the conversion rate was 0.3%. I thought the traffic was bad. Then, when I read the article https://roiads.co/blog/glossary/call-to-action/ , I realized it was the CTA: it's full of examples like "Get your 100 FS bonus right now," "Play and win a million," with explanations of why urgency and value increase click-through rates by 2-3 times. I rewrote 10 creatives using their templates—the CTR jumped to 3.2%, and the ROI increased by 70% in a week. Now it's my go-to copywriting cheat sheet; I open it before every new bundle.
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